7 Foolproof Ways to Create Engaging Content
Part 3: The ‘Success Story’ Hack
You’re holding a brand-new, hot-off-the-press newsletter, and you know what that means: It’s time for Part 3 of our “7 Foolproof Ways to Create Engaging Content” series! So far in this series, we’ve covered the Top 3 method and the One Thing strategy. The Top 3 method involves identifying a category in your legal niche and coming up with three things within that category to write about (e.g., three provisions you must have in your estate plan). The One Thing strategy is pretty similar. It involves giving readers one thing they can do right now to either achieve a goal or avoid a fear (e.g., one thing you can do to avoid an IRS audit, the secret to a successful custody battle). Here at Spotlight Branding, our team uses both of these methods to create compelling podcasts, blog posts, and more — but they aren’t the only tools in our arsenal. Another favorite is the Success Story hack. This content trick is pretty straightforward. All you have to do is brainstorm a list of clients you’ve helped and share their positive experiences! Maybe one of your clients bought their dream home because of your abilities in real estate law or your immigration expertise secured a client a green card. By sharing these stories, either in the client’s words or your own, you’ll paint yourself as the expert
and show prospects that you can get results.
You can tell the client’s story yourself or ask them for a written or video testimonial. The more personal details they share, the bigger the impact will be. Photos and videos are icing on the cake. You can also use the Success Story method to share
your firm’s successes. Did you win an award or get news coverage? Share the story behind that success to humanize your firm. Remember, people love stories, not standard self-serving statements. Have fun with it! We still have four more tips left to share in this series. Stay tuned for the next one in our March newslett er.
RESOURCE OF THE MONTH
FEATURED EPISODE From Our Newest Podcast, Center Stage
AUDACITY Podcast Production Made Easy! There’s a long-standing belief that Mac computers are better for artistic/creative projects while PC computers are more for simply getting work done. However, that doesn’t have to be the case! When it comes to podcasting, your PC can be just as efficient as any Macbook. You just need the right software. That’s where Audacity comes in. This program has been around for years and makes audio recording and production as easy as it can possibly be. How in-depth you go is totally up to you! Audacity is free and open source, which means anyone can improve the source code to create a better version of the program. While people have chosen to keep the design basic, they have added a TON of production features that allow you to give your recording a studio-quality production that matches anything you could create in Mac-based production apps. If you’ve been hesitant to start a podcast because you have a PC, you no longer have an excuse! Download Audacity today at AudacityTeam.org and get started!
If you’re looking for more great resources to drive your business forward, take a look at this episode from our newest podcast, Center Stage .
Episode 045 — “Focusing on Information First” with Attorney John Koenig
Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm, and it has done wonders for their growth and reputation in their community. In this episode, John joins us to talk about his firm’s workshop strategy and how putting information first has made all the difference in their firm’s growth. If you want more referrals, better clients, and higher return on investment (ROI) on all your marketing, call us today at (800) 406-7229 to schedule a consultation!
Listen to this episode and find even more at SpotlightBranding.com/centerstage and subscribe on Apple Podcasts, Pandora, Spotify, or over a dozen other platforms!
Want more tools for your law firm? Visit SpotlightBranding.com/rotm.
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