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9624 Bailey Rd., Suite 270 Cornelius, NC 28031
(800) 406-7229 SpotlightBranding.com
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The Trick to Avoiding Burnout In 2022 Success Story How to Harness 2021’s Marketing Trends in 2022 Foolproof Strategies for Creating Content: Part 3 Resource of the Month
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An Episode From ‘Center Stage’ How to Score More Testimonials
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BOOST YOUR FIRM’S IMAGE WITH THESE TIPS 3 WAYS TO RACK UP MORE TESTIMONIALS
3. Mine your emails. Clients send their gratitude and praise via email all the time. These are free testimonials! Don’t be afraid to pull positive feedback from your emails after asking the client for permission. Now you have your testimonials in hand, it’s time to deploy them. Positive reviews can help solidify your expert status and turn prospects into clients, but they can’t do that if no one sees them. Hopefully your clients will leave testimonials in easy-to- find places like Facebook and Google, but you should also display them on your website. The best way to do this is with a dedicated page for testimonials. You can also install a scrolling widget on your homepage that cycles through your best positive review and/or pulls the latest feedback from Google and Facebook. Ideally, you should do both! If you hire our team to design or refresh your website, we’ll make sure your testimonials are prominently displayed and perfectly positioned to bring in clients. Learn more about those services at SpotlightBranding.com/NL.
If you were looking for a caterer, which company would you choose: the one whose advertisement you scrolled past on Instagram, or the one with 10 five-star reviews on Google? If you picked door No. 2, you’re not alone. According to TrustPulse, 83% of people trust reviews more than advertising and 97% of consumers look at reviews before making a purchase. For business owners like you, this begs a question: How can you get more testimonials to cash in on the power of social proof? 1. Ask with confidence. At some point near the end of your case process, include a polite but pointed request for clients to provide testimonials. You can direct them to your social media, Google, or Yelp — whichever platform you prioritize. 2. Leverage surveys. Platforms like Survey Monkey, SoGoSurvey, and Typeform make it easy to create surveys and send them to your clients. We recommend doing this at the middle and/or end of your case process and asking for feedback on each part of the client’s journey. This will bring in testimonials and help you improve your systems and processes.
More Referrals. Better Clients . Higher ROI.
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