But that same year that everyone left, I also gained my current COO, who’s incredible. It completely transformed the situation having support, and it was the year we broke the $1 million barrier.
Life was so much better. I went from not enjoying going to work at my firm to being recognized as one of Inc. 5000’s fastest-growing businesses and one of the Best Places to Work by Fortune.
When I got to the point of releasing my mental block about firing, our profits almost doubled. The quality jumped up. And I learned how to make the hard decisions that were best for the firm. I waited and tolerated it too long. But now I feel like I’m truly commanding in a way to direct where things are heading. Now, if someone isn’t performing, I handle it early, no exceptions.
Your firm can only grow as fast as the hard decisions you are willing to make. And, tolerating toxic behavior will cost you more than letting a person go.
—Eric Toscano
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So, why am I telling you this when you already own a firm? Even if you are years into running your firm, if you don’t know the purpose behind what you are doing anymore, you’re just going through the motions … sometimes in the wrong direction.
The livestream series helps you return to your foundation and steers you in the right direction. The details change as you scale, but the basics don’t.
Think about driving across the country. You might know where you want to end up, but without a GPS, it would be a daunting trip. You might get lost. You might waste time. You might even second-guess where you’re going.
The basics are your map.
You may have gotten so busy with growth at your firm that you just haven’t gone back to the fundamentals that got you where you are now. You start throwing money at marketing instead of asking what’s actually missing. But the networking and connections that got you referrals before you made it big might be exactly what it takes to take you to the next level now.
Go back to the basics. Understand why you are doing this. Think about the goals you set and how they can steer you now.
If you’re ready to go back to the basics (or help someone you know get a leg up as they go out on their own), check out the livestream series with the QR code.
Because if you wanted to build a skyscraper on top of your house, you wouldn’t just start stacking floors. You would make sure the foundation was strong enough to support what you are building.
—Tania Music, Director of Special Projects
My new book, “ Truth, Lies, Mistakes, or Bullshit,” is coming out on Aug. 4. Scan here to preorder it (and get an advance copy, too).
MARCH 2026 MEMBER BULLETIN
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