In other news, The Recycling Partnership has convened a Pathway to Circularity Industry Council to assess what actions must take place to help the United States recycling system accept more packaging. Stakeholders from across the recycling industry have been calling for a transparent and inclusive process to as- sess packaging recyclability, according to The Recycling Partnership.The group said it is responding to that call with the Circularity Council, which engages 35 senior industry leaders representing various material types, brands, govern- ment, material recovery facilities (MRFs), nongovernmental organizations, retailers and trade associations. The Recy- cling Partnership said the group will address the missing and needed detriments for recyclability of packaging, initi- ating national engagement around solutions for packaging recyclability. Circular Path The Recycling Partnership said its Pathway to Circularity initiative defines five building blocks to help brands nav- igate current and future packaging and recycling system challenges. Those building blocks include: packaging fate, capture journey, design for circularity, package prevalence and MRF and community adoption. The Circularity Council recently aligned upon the first of several thresholds for determining a package’s recy- clability. The threshold the council aligned on is for the MRF capture rate, defined as the percentage of packaging or material that enters the MRF and is subsequently cap- tured in the correct bale or bunker to be sent to market. The Circularity Council determined that a new product’s packaging should not be considered recyclable unless the MRF capture rate is 90 percent. Stora Enso Partners With Vogue Scandinavia Stora Enso andVogue Scandinavia have formed a strategic partnership to replace plastics in magazine packaging.As a part of the partnership, Stora Enso will provide Vogue Scan- dinavia with sustainability and packaging design expertise. A renewable, carbon neutral eco-package concept will be available for the first issue of Vogue Scandinavia, to be pub- lished in August this year. In Vogue As a part of the partnership, Stora Enso will provideVogue Scandinavia with renewable magazine packaging, along with packaging design and automation services.The Vogue Scandinavia magazine packaging aims to be fully carbon neutral, with a renewable, low-carbon raw material and energy efficient production. The remaining emissions are offset by using the CarbonZero service by Stora Enso, in collaboration with compensation partner South Pole. Stora Enso will provide Vogue Scandinavia with advisory services for sustainable materials and cradle-to-grave life-cy- cle assessments. Stora Enso will also support Vogue Scandi- navia in transparent sustainability reporting. Recycling Partnership (Cont’d from Page 1)
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Recycling Markets May 24, 2021 3
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