Operations
Market Shifts Mean Momentum TURN UNCERTAINTY INTO ADVANTAGE WITH THE RIGHT SYSTEMS.
JIM TANNEHILL
I f you’ve been in the real estate seen booms inflate confidence and downturns reveal what’s been held together with duct tape and denial. But what separates you from the investors who fold when things shift? It’s not access to capital. It’s not even a killer lead funnel. It’s whether you’re building your business like an empire—one designed to outlive market trends, not chase them. game long enough, you’ve learned how to ride the waves. You’ve Right now, the winds are changing. If you don’t adjust your sails operationally, strategically, and culturally, you’ll be left wondering why your business feels stuck even when the deals keep flowing.
Let’s break down what’s shifting and how you need to adapt.
You need to start treating your real estate business like a business. That means getting obsessive about process, clarity in team roles, and tracking real data (not gut feelings) across your projects. What’s your average cycle time per flip? How long does it take to move from lead to lease? What does it cost you to manage a property in-house versus third-party? If you can’t answer those questions cleanly, your empire isn’t built yet.
1. OPERATIONS ARE THE NEW APPRECIATION
For years, investors have relied on the market to do the heavy lifting. You bought right, rode the appreciation wave, and sold or refinanced with equity gains doing most of the work. But those days are tapering off. In a high-rate, tight-spread environment, sloppy back-end systems get exposed. If you’re growing but your margins are shrinking, it’s not always the deal that’s the problem. It’s how your business is run.
2. LEADERSHIP ISN’T OPTIONAL ANYMORE
If you’re running a team, even a small one, you’re leading—whether you mean to or not. When the market gets weird,
26 | think realty magazine :: september - october 2025
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