Live the Brand LINE MANGER SUPPORTING RESOURCE
We have created this resource to support you following your ‘Live the Brand’ module.
Included is a reminder of all learning outcomes, key concepts, models and resources, as well as documents which were handed out on the day.
LEARNING OUTCOMES
• Define what Leadership means, both to you and to The White Company
• Introduction to the Leadership Shadow Model
• Create a better understanding of Emotional Intelligence and how to develop it as a leadership skill
• Look at developing Personal Purpose & its benefits • Understand the impact of inspirational business storytelling
KEY CONCEPTS
Below is an overview of the key concepts of the ‘Live The Brand’ module. Additional resources and visuals can be found in the appendix.
LEADERSHIP SHADOW - Introduced to demonstrate how we influence others as a leader. You were asked to reflect on what you say, how you act, what you prioritise and how you measure. This model will be referred to throughout the programme.
Appendix 1 - Leadership Shadow Model
EMOTIONAL INTELLIGENCE - We introduced Daniel Goleman’s model of emotional intelligence, which supports the understanding, use and management your own, and others’ emotions to get the best out of people and situations.
Appendix 2 - Emotional Intelligence Model Appendix 3 - Introduction to Emotional Intelligence, Daniel Goleman – YouTube Video Appendix 4 - Brené Brown on Empathy – YouTube Video
PERSONAL PURPOSE – We discussed the importance of personal purpose, the link with having a leadership purpose and common categories leadership purposes fall into.
Appendix 5 - Indeed, Work Well-Being: The Importance of Having Purpose – YouTube Video Appendix 6 - Common Categories of Leadership Purpose Model
INSPIRATIONAL STORYTELLING – A key leadership skill within The White Company, we practiced using the What, Why, Where, Who, When and Howframework to develop our business storytelling to help you connect and communicate more effectively.
Appendix 7 – The Story Telling Six
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