Appendix 6 – Common Categories of Leadership Purpose Model
AGENCY
ACHIEVEMENT
CONSERVATION
CARING
FREEDOM
RESPECT
TRADITION
ENJOYMENT
STABILITY
EQUALITY
INTEGRATION
Appendix 7 – The Story Telling Six
What: Narrate the story, drama arouses the brain and facts do not speak for themselves
Why: are you telling the story? Be clear, asserting, persuading, bridging, attracting
Where: We are meaning makers, contextualise the information
Who: is the story about, who is the hero? The protagonist can you make it our story make it personal
When and How: Share the call to action relating back to your Why
ADDITIONAL SUPPORT
If you require any additional resource or support using this document please reach out to get in touch at: learningdevelopment@thewhitecompany.com
Made with FlippingBook Learn more on our blog