The Story of Lungile Mhlanga THE FOUNDER OF TREATS CLUB
Following your passion can take you to some pretty unexpected places, but few entrepreneurs can personally attest to that as well as Lungile Mhlanga, the founder of Treats Club. This innovative company offers a unique approach to getting customers freshly baked goods, even when COVID-19 spread across the world. During college, Mhlanga had a part-time job as a makeup consultant with Benefit Cosmetics. She loved this work so much that she dropped out of college to work there full time. A few years later, she took a position working for MAC Cosmetics
Mhlanga began posting some of her baked goods on Instagram, even scoring her former employer, MAC Cosmetics, as a corporate customer. Then, as fortune would have it, she got a chance to go on “An Extra Slice,” a sister TV show to the popular series “The Great British Bake Off.” On the show, Mhlanga was selected as “star baker,” validating her desire to turn her passion for baking into a “proper business.” And so, Treats Club was born.
Mhlanga made tasty treats, including hot doughnuts, for customers at markets all over London
at Harrods, a famous London department store. Honing her customer service skills, she soon ended up becoming a manager and trainer for MAC, working in Dubai, the Middle East, and India. After she quit her job at MAC, Mhlanga found herself back in London, wondering what to do next. She recalled the praise she had received for some of her baked goods, and that was when her foray into the baking business started.
— and not even a pandemic could stop her. Mhlanga simply pivoted into her new circumstances without much fuss, putting together kits that customers could use to make her hot doughnuts themselves. After being featured on popular morning TV show “Sunday Brunch,” she had over 200 orders for the kits. Mhlanga continues to gain notoriety for her baking prowess, and as long as she’s willing to adapt and follow her passions, that success won’t stop anytime soon.
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