2016 Island magic: The Maldives celebrates ITB Berlin’s 50th anniversary with a splash of tropical charm.
2017 Botswana’s culture, wildlife and hospitality take centre stage as the 2017 Partner Country.
2018 Germany’s Mecklenburg-Vor- pommern leads with green tourism in 2018 – joined by Zambia as Culture Partner. Pictured are TV presenter Judith Rakers (l) in discussion with Manuela Schwesig, Minister President of Meck- lenburg-Vorpommern.
2019 Malaysia rolls in as Partner Country in 2019:
pictured behind the rickshaw are David Ruetz, Head of ITB Berlin and Bernd Neff, Co-Founder, Berlin Travel Festival (r), and in the rickshaw are Dr. Martin Buck, Senior Vice President Travel & Logistics, Messe Berlin and I.E. Datin Sarah Albakri Devadason, Botschafterin, Malaysia (r.)
2021 ITB Berlin NOW brings the industry together in a successful hybrid format, with content produced in a studio and broadcast digitally. Pictured are presenter Katie Gallus with David Ruetz, Head of ITB Berlin; and Dr. Martin Buck, Senior Vice President Travel & Logistics, Messe Berlin
2020 The show goes on: ITB Berlin pivots online in 2020 with a digital press conference. Pictured speaking at the opening online press conference are Dr. Martin Buck, Senior VP Travel & Logistics, Messe Berlin; Bernd Neff, Founder, Berlin Travel Festival; and David Ruetz, Head of ITB Berlin.
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