60 years of ITB Berlin
“This publication captures a glimpse of the destinations, the people, and the moments that have defined ITB Berlin over six decades”
the industry finally takes notice. Or just a simple coffee conversation that turns into a collaboration across continents. These genuine connections, the curiosity and enthusiasm people bring to the halls, are what make ITB special: a place where ideas grow, people inspire one another, and the future of travel takes shape. Looking ahead, the next 60 years will bring new challenges and surprises: technological shifts, evolving traveller expectations, environmental pressures, and new ways to explore the world. ITB Berlin will continue to grow with the industry: not just as a trade show, but as a hub for dialogue, a platform for ideas, and a source of inspiration for tourism professionals, new and experienced alike. This publication captures just a glimpse of that journey: the destinations, the people, and the moments that have defined ITB Berlin over six decades. It is a celebration of the past and an invitation to imagine the future. On behalf of ITB Berlin, I warmly thank everyone who has contributed to this story and look forward to the next chapter, full of curiosity, creativity, and a shared love of travel.
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