domestic demand and rising outbound travel, India represents a key pillar in the future of Asia-Pacific tourism. ITB India reflects this momentum. Originally announced as a new B2B platform in Mumbai in 2020, the event launched virtually in 2021, followed by another virtual event in 2022, before moving to an in-person format as market confidence returned post-pandemic in 2023. Structured as a three-in-one platform combining ITB India, MICE Show India and Travel Tech India, it addresses the interconnected nature of India’s travel, meetings and technology sectors. From a regional perspective, India also plays a strategic role within the broader ITB Asia-Pacific framework, as Seah notes: “Asia-Pacific is the world’s growth engine for travel, with a rising middle class and highly digital-savvy consumers. India, with its massive population, represents enormous outbound potential, while Singapore acts as a central hub connecting the region.” Providing a focused gateway into South Asia, ITB India supports international suppliers looking to engage with the market while enabling Indian travel companies to expand their global reach. Together with ITB Asia, it strengthens ITB’s presence across Asia-Pacific, linking two of the region’s
introduction of industry meetup events in 2020, and the strong comeback in 2023 as the first travel trade show held in China since the pandemic, which helped accelerate industry recovery.” ITB India: A boom market in focus Just as China has consolidated its position as a global travel powerhouse; India has emerged as one of the industry’s most significant growth markets. With a rapidly expanding middle class, strong
2026 FAIR DATES
ITB Berlin: March 3-5, Berlin ExpoCenter City ITB China: May 26-28, Shanghai World Expo Exhibition Centre ITB India: September 1-3, Jio World Convention Centre, Mumbai ITB Asia: October 21-23, Sands Expo & Convention Centre, Singapore ITB Americas: November 10-12, Expo Guadalajara, Mexico
Sands Expo & Convention Centre, Singapore: the venue of ITB Asia
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