Middle East
C ompact in scale but rich in emirates, offering depth and diversity in equal measure. It brings together historic neighbourhoods, open coastline, protected wetlands and a surprising mountain landscape all within easy reach by air and by road. It is this combination – of heritage, nature and thoughtful character, Ajman remains one of the UAE’s more understated modern development – defining Ajman’s growing profile as a destination to watch. This evolution is now guided by the Ajman Department of Tourism, Culture and Media, which adopted its new name in late 2025. The change in name reflects a broader vision: one that places culture and heritage at the centre of tourism growth, while embracing innovation, sustainability and global engagement under Ajman Vision 2030. “Our approach is built around balance,” says H.E. Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism, Culture and Media. “We are developing Ajman as a modern destination while staying true to its identity, its people and its history.” Culture anchors the experience Culture in Ajman is not confined to a single district or attraction. It is woven into daily life, from working souqs and historic homes to the rhythms of the coast. The emirate’s past as a trading and fishing community remains visible, lending Ajman a sense of continuity that resonates strongly with today’s travellers. One of the clearest expressions of this is the Ajman Heritage Path, a walkable route connecting the Ajman Museum, Souq Saleh, the Heritage District and Bait Rashid Al Khadar. Designed to encourage exploration on foot, the path brings visitors into direct contact with Ajman’s architectural
Al Zorah Natural Reserve
Ajman’s awakening: culture, coast and a confident new chapter DESTINATION
Ajman, a hidden UAE tourism gem, is entering a new phase of growth under Ajman Vision 2030. Led by the Ajman Department of Tourism, Culture and Media, and guided by its Director General H.E. Mahmood Khaleel Alhashmi , the emirate is strengthening its position as a destination where culture, heritage and contemporary development move forward together.
Masfout: heritage in the mountains Ajman’s cultural story extends inland to Masfout, the emirate’s mountain enclave located within the Hajar range. Known for its cooler climate, rugged terrain and agricultural traditions,
heritage and living culture, while supporting local businesses and
Masfout offers a striking contrast to the coast and adds a distinctive dimension to Ajman’s tourism offering. In 2025, Masfout gained international recognition when it was named one of the UN Tourism Best
artisans along the way. This emphasis on walkability and authenticity reflects Ajman’s wider philosophy: cultural tourism should feel natural and accessible.
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