ITB Global Travel Collection 2026

GROWTH AREAS

Tourism on the line Tourism growth brings opportunity and risk, so balance matters, as these figures reveal LEADING TOURISM INTO BALANCE

TOURISM GROWTH GAINS PACE Expanding 1.5x faster than the global economy by 2034

TENSION POINTS

GREATER SENSITIVITY TO GLOBAL DISRUPTIONS

TRAVEL DEMAND IS SHIFTING EAST India + China = 25%+ of global outbound travel by 2030

Geopolitical tensions, climate change, demographic shifts could reach $6trn losses by 2030 = need to increase resilience

COMMUNITIES FEELING THE STRAIN

TRAVEL EXPERIENCES ARE FUELLING GROWTH Live events tourism: 16% CAGR Ecotourism: 14% CAGR ( $760bn by 2032) MICE: 9% CAGR Wellness tourism: 8% CAGR TECH USE IS ACCELERATING, EMPOWERING TRAVELLERS Global travel tech market: $10bn (2024) Expected to double by 2033

Visitor-to-resident ratios could rise by 50%+ Housing, infrastructure and liveability pressures

GROWTH PRESSURE ON PLANET, ENVIRONMENTAL IMPACT, HIGH GHG EMISSIONS FROM TRAVEL & TOURISM • Could rise to 11-15% as travel volumes grow • =10% of global energy consumption

• 7% of global solid waste 1.6kg of waste per tourist per day ( 2x global average)

122 | ITB GLOBAL TRAVEL COLLECTION

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