Diversity & inclusion
Clockwise from left: The ITB Berlin LGBTQ+ Networking Reception in 2024; the ITB LGBTQ Gala in 2025; Copenhagen 2025: intersectionality, including race, gender identity and accessibility, will increasingly shape LGBTQ+ expectations
companies move from symbolic gestures to meaningful engagement. The result is stronger relationships, more informed travellers and a measurable shift towards inclusive growth. Q: How does ITB Berlin’s LGBTQ+ commitment resonate beyond the show floor? By consistently highlighting diversity and inclusion, ITB Berlin encourages all sectors of the travel industry to prioritise equality and representation. This commitment shapes programming, panel discussions, and networking opportunities, ensuring that topics like LGBTQ+ inclusion, safe travel, and community engagement are integrated into the broader agenda, not only in Berlin, but globally, from Asia to the Americas. Q: How do you see LGBTQ+ travel evolving in the next decade? LGBTQ+ travellers are increasingly values-driven, seeking experiences that reflect authenticity, sustainability and social responsibility. They expect safe, welcoming destinations that engage
The ITB Berlin LGBTQ+ Networking
meaningfully with local communities and cultures. Intersectionality, including race, gender identity and accessibility, will increasingly shape expectations. While some countries continue to restrict LGBTQ+ rights, these efforts are unlikely to prevail as global momentum for equality strengthens. For the industry, the priority is to move beyond slogans and deliver genuine inclusivity at every stage, from booking to on-the-ground experiences. Transparent policies, digital innovation, staff training and partnerships with local LGBTQ+ organisations will be essential. Brands that act with integrity will build lasting
trust, loyalty and resilience in an increasingly conscious travel market. Q: What would you like ITB Berlin’s legacy to be? Genuine leadership in promoting diversity, inclusion and belonging across global tourism. Beyond showcasing destinations and business opportunities, ITB Berlin can set standards, inspire best practice and foster dialogue between industry and community. Its success should be measured not by campaigns but by the cultural shift it has helped create, where every traveller feels seen, respected and safe.
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