Asia Pacific
Left: The ancient A-Ma Temple
MACAO’S GATEWAY ROLE AT ITB BERLIN To strengthen engagement with German-speaking and other European markets, the Macao Government Tourism Office uses ITB Berlin as a platform to expand its long-haul market presence and support international visitor growth. Alongside the China booth, Macao presents itself at ITB Berlin as a Special Administrative Region of the People’s Republic of China, reflecting its unique status and role within the wider national tourism framework, as a gateway city and more. This year, a crossover event bringing together the China booth, the Macao Special Administrative Region booth and the Hong Kong Special Administrative Region booth will highlight the ease and appeal of multi-destination journeys across mainland China, Hong Kong and Macao.
pastel de nata. These crisp, caramelised egg tarts, perfected in Macao, have become an international symbol of the city, while bakeries and cafés remain central to community life. Traditional Cantonese dining, from dim sum to seafood banquets, continues to thrive, offering a rich and varied culinary selections to suit all tastes. Modern Macao, global scale Adding another layer to the city’s identity is its contemporary role as a global entertainment and leisure destination. Across the Cotai area, large-scale resorts introduce a dramatic modern skyline, with theatres, shopping malls, dining outlets and hotels operating at international scale. Yet even here, Macao’s East-meets-West character is infused. European architectural references sit alongside Asian design influences, while cultural performances and dining concepts reflect both traditions.
The juxtaposition of Cotai’s modernity and the intimacy of the Historic Centre adds to the charm of this multi-dimensional city. A compact city of discovery Despite its global profile, attractions in Macao are often within walking distance. Visitors can explore with their own comfort from historic squares to local neighbourhoods, from temples to cafés, often within minutes. This compactness encourages exploration and rewards curiosity, revealing layers of history etched into streets, buildings and daily rituals. Macao’s appeal lies in this density of experience; a place where centuries of trade, faith and cultural exchange have created a destination that is both historic and remarkably contemporary. Its close proximity and seamless transport links to the Chinese mainland also make Macao an easy and convenient addition to a multi-destination journey.
For a virtual tour of Macao’s East-meets-West character, scan this QR code
Reiseland China Facebook
Visit Macao Facebook
Visit Macao Instagram
152 | ITB GLOBAL TRAVEL COLLECTION
Made with FlippingBook Annual report maker