Americas
Guadalajara is the host city of ITB Americas
Guadalajara sits at the heart of the Americas region, with strong air connectivity, a modern infrastructure for large-scale events, and a dynamic business environment. The city represents openness, accessibility, and growth, which is exactly the spirit we would like the ITB Americas platform to embody. Mexico itself plays a unique role, acting as a bridge between North and Latin America, which aligns perfectly with our positioning. Q: Looking beyond the inaugural edition, what does success look like for ITB Americas five years from now? In the short term, we want to deliver a first edition that proves the model and generates tangible business results. In the medium term, we want ITB Americas to become the annual meeting point for the entire hemisphere. And within five years, success means being recognised as the most efficient and relevant travel trade platform for the Americas; the place where the industry naturally comes together to connect, contract, and shape the future.
outcomes they can expect. Being part of the ITB Global Travel Collection also means access to a worldwide network of buyers, exhibitors, and partners. It allows ITB Americas to launch with scale, visibility, and international relevance from day one, rather than growing gradually over time. Q: Why was Guadalajara chosen as host location, and how does the city reflect the ambitions of ITB Americas?
to discuss trends, share best practices, and address the commercial realities shaping travel across the continent. Q: Who should be there and why is early participation particularly valuable? ITB Americas is for those who want to actively shape the future of travel across the Americas. The inaugural edition is not just another event on the calendar; it is when the platform, the relationships, and the standards are being established. Those who join early help define the marketplace from the ground up. Being present from the start means building visibility, partnerships, and strategic positioning ahead of the curve, rather than catching up later. This is the moment to step in and be part of the foundation. Q: What does the ITB brand bring that’s unique to the Americas market? For more than 60 years, ITB has convened the global travel industry’s key decision-makers on one trusted platform, giving participants confidence in the quality of the audience, the level of conversations, and the business
THE AMERICAS IN NUMBERS
LATIN AMERICA 10% growth in international travel (2025 v. 2024) NORTH AMERICA US largest outbound market = 120mn international trips reported in 2024 MEXICO 16% growth in outbound travel (2025 v. 2024)
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