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HOW MILLIONAIRES TRAVEL 36% want trips built entirely around their passions 24% seek exclusive experiences few others have had THE RISE OF THE CRYPTO TRAVELLER 241,700 crypto millionaires globally in 2025 ( +40% YoY) Crypto travellers spend 2.5X more per trip $1,211 vs $469 per booking $80mn in crypto bookings on Travala in 2024 ( +80% YoY)
THE LUXURY TRAVELLER OF 2026 71% say travel reflects their identity and values 41% say it matters more than career or education milestones 58% prefer smaller cities and rural escapes 61% value concierge support and priority access 52% say special access defines luxury
CLIMATE CHANGE IS INFLUENCING CHOICES 45% of luxury bookers say climate change is changing HNWI travel behaviour 76% now travel off-peak or shoulder season 75% choose destinations with moderate climates 43% buy insurance for climate disruption 27% prioritise vulnerable destinations now TOP ULTRA-LUXE EXPERIENCES IN DEMAND • All-inclusive luxury • Celebration travel • Privacy and seclusion • Active/adventure trips • Hyper-personalised journeys
THE CHOICES THEY MAKE
• Avoiding over-touristed destinations • Wildlife conservation and ethical encounters • Farm-to-table dining • Supporting local communities • Booking companies that employ locally
ULTRA-LUXURY TRAVEL ACCELERATING 45% increase in ultra-luxe travel bookings forecast for 2026
Sources; Audley Travel, Virtuoso, GHA DISCOVERY, Crypto Wealth Report, Binance Pay + Travala
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