Luxury travel
THE HOME OF LUXURY AT ITB BERLIN 2026
Quietness itself has become a luxury currency”
The Home of Luxury at the Palais am Funkturm remains an exclusive attraction for the international luxury travel industry, where exhibitors are able to present their products, services and unique experiences. Participants include Abercrombie & F Kent Ltd., HI DMC, Lobster Experience GmbH and new brands such as Neituri Manor, Resorts World at Sentosa Pte Ltd, The Athenian House Santorini Experience, UNA Esperienze and Lujo Joy&Art Bodrum. Connoisseur Circle is the official media partner. Visitors can expect high-quality networking opportunities, maximum visibility and pure fascination in the luxury travel segment.
Right: Luxury travellers are visiting ski destinations off-peak and off-piste
plan 18 to 24 months ahead, building portfolios of experiences that feel more like long-term investment than isolated holidays. Spontaneity hasn’t vanished. It has been reframed, protected by foresight and intention, rather than left to chance. Long-lead bookings are becoming the norm, driven by travellers for whom travel is no longer a lifestyle accessory but a way of life. Research from MillionaireVue underlines the scale of change: almost a quarter of millionaires expect to take four or five international trips each year, while around 7% plan for seven or more. Motivations differ by generation. Older travellers are sequencing long-held bucket-list ambitions while health and mobility allow; younger cohorts are increasingly planning around global mega-events, from major sporting tournaments to cultural
journey. Grandparents might wander temples and galleries, teenagers chase pop culture moments, children delve into activity-based experiences (like ninja classes in Japan) and adults carve out time for wellness or wine. The result is not less togetherness, but better-focused connection. This move toward flexibility and personal preferences reflects a broader luxury imperative: time spent well trumps time spent together simply by default. The ‘Concierge Curator’: orchestrating years, not days Overarching all of this is the ‘Concierge Curator’ – specialists who go beyond the role of planners, rather architects of time itself. These experts choreograph journeys around life calendars, energy levels, health cycles, major events and personal milestones. Some luxury travellers now
Verbier, culinary journeys in Galicia; and wellness retreats in Helsinki, all designed around shared curiosity and meaningful connection. These weave luxury, culture and community into journeys that empower travellers to explore independently, yet in company and with deeper insight. This trend sits alongside a broader rise in women’s solo travel – from active “pleasure revenge” treks among older women redefining post-career freedom, to expedition cruises and guided small-group escapes tailored specifically to female perspectives. Families diversify to unify Luxury family travel, too, is no longer monolithic. The rise of multi-spoke itineraries, identified in the Luxury Tailormade Travel Trends 2026 report enables different family members to pursue diverse interests under a unified
170 | ITB GLOBAL TRAVEL COLLECTION
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