I NS I GHTS
The growth industry that keeps the world moving
T ourism is one of the defining innovation on a scale few others can match. It accounts for more than 10% of global GDP and supports hundreds of millions of workers in sectors ranging from aviation to cruise, tour operations to hotels. Its influence continues to grow faster than the wider economy. The World Travel & Tourism Council (WTTC) estimates that the sector contributes more than US$10 trillion a year to global output and supports more than 350 million jobs. industries of the global economy, generating jobs, investment and In 2025, it was on track to reach $11.7 trillion, representing 10.3% of global GDP, with 371 million jobs supported worldwide. Longer-term
Tourism is a driving force of global prosperity, creating jobs, funding infrastructure and connecting communities. The next step is to make that momentum work harder for more people, in more places.
projections point to $16.5 trillion and 460 million jobs by 2035, confirming tourism as a central engine of global prosperity. The World Economic Forum (WEF) describes travel and tourism as “a catalyst for inclusive prosperity”, noting that more than two-thirds of the sector’s total economic value arises indirectly through local suppliers, small businesses and wider consumer spending. Its reach makes tourism not only a reflection of demand, but also a strategic driver of sustainable growth and resilience. Industry forces Tourism growth has returned across all major regions since the pandemic, but challenges remain. Labour shortages
BY GEMMA GREENWOOD
16 | ITB GLOBAL TRAVEL COLLECTION
Made with FlippingBook Annual report maker