ITB Global Travel Collection 2026

The future of travel

as technological. IATA estimates that modernising identity management and passenger processing could unlock billions of dollars in efficiency gains. Faster throughput reduces delays, eases congestion and increases airport capacity, often without building a new runway or terminal. The shift extends beyond aviation. Rail operators across Europe are linking mobile tickets to digital wallets. Hotels have replaced plastic keycards with smartphone apps, often tied to loyalty programmes. Check-in desks shrink as the use of branded apps expands. However, as digital identity becomes embedded across borders and brands, the conversation is shifting to legislative demands. Global bodies including ICAO are working on interoperable standards so credentials can move securely between systems. At the same time, travellers are asking harder questions about how biometric data is stored and protected. The long-term vision – a single secure identity recognised across airlines, airports and beyond – will depend not just on technological innovation, but on cooperation across the entire travel ecosystem. Digital payment platforms transforming travel Across much of the world, travellers no longer reach automatically for a credit card. Mobile wallets, QR codes and real-time bank transfers are now an integral part of the travel experience, particularly in markets where digital transactions have leap-frogged traditional card payment systems. Globally, there are now hundreds of alternative payment methods in use, including local wallets and instant bank-to-bank options that travellers recognise and trust. In regions such as Southeast Asia and Latin America, these alternatives are not fringe choices but everyday essentials. In Europe, the rise of open banking, where payments are made directly from one bank account to another without a card network in between, is rapidly changing the way travel transactions are made. According to mobile payment

airBaltic in Europe; and hotel group like The Kessler Collection, S Hotels & Resorts, and The Pavilions Hotels & Resorts. The quieter revolution, however, is happening with stored credentials, biometric payment authentication and app-linked wallets that make checkout feel almost invisible; the one-click rebooking, the subscription flight pass, the tap that barely registers. Payment has slipped into the background of the travel experience. When it feels easy and familiar, confidence grows. And in an industry built on repeat business, confidence counts for everything. A competitive reset Digital capability has become a baseline measure of competitiveness among the world’s most popular travel destinations. The World Economic Forum’s Travel & Tourism Development Index now

specialist Trustly, UK travel spending made via open banking rose by more than 230% year-on-year in January 2025 – a sign of both growing consumer confidence and wider platform adoption. Airlines and OTAs including Booking. com, Etihad Airways, KLM and Air France have integrated these options to reduce fees, cut chargebacks and speed settlement. For travellers, the benefits are simple: fewer declined transactions and less currency friction. For businesses, faster settlement and lower risk improve cash flow. Cryptocurrency and blockchain-backed systems remain niche experiments in travel, often confined to boutique operators or high-end bookings. They include booking platforms Trip.com, Travala.com and Destinia; UAE-based carriers such as Emirates Airline, Etihad Airways, and low-cost airline Air Arabia, plus Vueling and

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