ITB Global Travel Collection 2026

Global travel in numbers

GLOBAL TOURISM 2025

CRUISE TRAVEL PASSENGER VOLUME 34.6mn+ in 2024 ( +9.3% v. 2023) N. AMERICA LARGEST SOURCE MARKET 20.53mn passengers 2024 ( +13.4% v.2023)

1.5bn people travelled outside country of residence +80mn v. 2024 219,000 international arrivals per day $2.2tn total export revenues from tourism

1.52bn international tourist arrivals +4% v. 2024 (1.4bn) 10.3% of global GDP $11.7tn global GDP value +6.7% v. 2024

MEDITERRANEAN #2

1 out of every 6 cruise passengers sailed to the Med in 2024

GLOBAL AIR TRAVEL 2025 (FORECAST) 9.8bn total global passengers 5.3% growth in international traffic 5.2 - 5.8% global air traffic growth (RPK) 2.4% growth domestic traffic

GLOBAL TOURISM OUTLOOK 2026

3% to 4% y-o-y growth

Global travel in numbers

28 | ITB GLOBAL TRAVEL COLLECTION AVEL COLLECTION

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