ITB BERLIN 2025 IN NUMBERS
ATTENDEE PROFILE
100,000 Attendees
190+ Countries and regions
1,300 ITB Buyers Circle members
63% International participation
TRADE VISTOR ORIGIN
45% From Germany
55% From overseas
73% Europe
12% Asia
INDUSTRY AFFILIATION (TOP 2)
7% Americas
7% Africa
24% Tour operators
17% Travel agencies
1% Oceania
EXHIBITOR PROFILE
5,800+ Exhibitors
170+ Countries and regions
49% Europe
27% Asia
10% From Germany 90% From overseas
ITB BERLIN CONVENTION
9% Americas
14% Africa
24,000 Participants 400 Leading international speakers 200
1% Oceania
2026 OUTLOOK
10,000+ Exhibitors anticipated
180+ Countries to be represented
MEDIA
Sessions 17 Theme tracks
3,000 Media reps and travel bloggers
87 Countries represented
60% From Germany
40% From rest of world
Sources: Messe Berlin/ITB Berlin
30 | ITB GLOBAL TRAVEL COLLECTION
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