60 POWER ITB BERLIN The leaders, innovators and disruptors behind six decades of global travel grow, adapt and endure. The ITB Berlin Power 60 brings together a curated group of individuals whose
F or six decades, ITB Berlin has stood at the crossroads of global travel. It has been the place where ideas are exchanged, partnerships are forged and the direction of the industry is debated. Over that time, travel has been transformed by geopolitics, technology, shifting consumer behaviour and unprecedented global disruption. Yet progress has consistently been driven by people: leaders willing to take risks, challenge convention and build institutions, platforms and policies that enable travel to
that have propelled the industry forward over the past 60 years. This is not a ranking, nor a definitive roll-call, but a snapshot of leadership across eras and disciplines, from historic figures whose decisions changed international mobility forever, to contemporary executives navigating complexity in a more connected, scrutinised and fast-moving world. Together, these voices illustrate how global travel has evolved and the responsibility carried by those guiding its next chapter.
influence has been felt across aviation, hospitality, destination management, technology, policy, culture and more. Some are architects of global brands; others have shaped regulatory frameworks, advanced sustainability agendas or opened travel to entirely new audiences. Spanning pioneers, operators, innovators and public-sector leaders, the list reflects the breadth of forces
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