ITB Berlin Power 60
His Highness Sheikh Mohammed bin Rashid Al Maktoum ARCHITECT OF DUBAI’S SUCCESS Ruler of Dubai; Prime Minister & Vice President of the UAE Over the past two decades, His Highness Sheikh Mohammed bin Rashid Al Maktoum has spearheaded Dubai’s remarkable transformation into a global tourism and aviation powerhouse. Under his leadership, the city welcomed 19.59 million international visitors and 95.2 million guests at Dubai International in 2025, both the highest figures on record, cementing its status as one of the world’s most-visited destinations. Flag carrier Emirates has established itself as one of the world’s largest international airlines, complemented by low-cost carrier Flydubai’s rapid rise, while bold projects like the $35 billion expansion of Dubai’s second airport, Al Maktoum International, will redefine global air connectivity.
Gloria Guevara Manzo
STEERING TOURISM THROUGH GLOBAL COMPLEXITY President & CEO, WTTC; Ex-Tourism Minister of Mexico
Gloria Rebeca Guevara Manzo is recognised globally for her ability to lead travel and tourism through periods of disruption, transition and structural change. Reappointed President & CEO of the World Travel & Tourism Council in 2026 (her first stint was 2017-2021), she brings a track record of uniting governments and industry to address critical issues including mobility, resilience, sustainability and economic competitiveness. At WTTC, she strengthens its position as the private sector’s voice at the highest levels of global policy-making, working closely with heads of state, ministers and international institutions. Guevara is widely regarded as one of tourism’s most effective strategic leaders.
42 | ITB GLOBAL TRAVEL COLLECTION
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