ITB Berlin Power 60
Nelson Mandela
OPENING UP SOUTH AFRICA TO THE WORLD Former President of South Africa; Nobel Peace Prize laureate (1993) Nelson Mandela (1918–2013) transformed South Africa from an isolated pariah state into a democratic nation open to the world. Following his election as President in 1994, global perceptions changed rapidly, with tourism becoming both a symbol and a driver of reconciliation. International arrivals rose sharply during the 1990s as South Africa re-emerged as a welcoming and accessible destination. Mandela recognised tourism as a tool for economic and social development. His government introduced the 1996 White Paper on Tourism, laying the groundwork for South African Tourism as the country’s official international marketing body. He also supported the growth of “memory tourism”, with sites such as Robben Island, the Apartheid Museum and Vilakazi Street in Soweto becoming central to South Africa’s visitor narrative and global identity.
Carsten Spohr GUIDING LUFTHANSA INTO ITS NEXT ERA Chief Executive Officer, Deutsche Lufthansa AG Carsten Spohr has led the Lufthansa Group since 2014, steering Europe’s largest airline through transformation and growth. A qualified industrial engineer and licensed Airbus A320 pilot, he blends technical expertise with strategic vision. Under his leadership, Lufthansa has expanded its global network, strengthened its multi-brand portfolio including Swiss, Austrian and Brussels Airlines, and invested heavily in sustainability and digitalisation. Spohr’s focus on innovation and efficiency continues to shape the future of this European aviation giant.
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