ITB Berlin Power 60
Tom Jenkins
Mahmood Khaleel Alhashmi ALIGNING TOURISM, CULTURE AND MEDIA IN AJMAN Director General, Ajman Department of Tourism, Culture and Media Mahmood Khaleel Alhashmi was appointed Director General of Ajman’s tourism authority in 2022 and, in 2025, assumed an expanded mandate as tourism, culture and media were brought together under one department. This integrated role reflects Ajman’s focus on presenting a more coherent destination story, aligning tourism development with cultural identity and coordinated
ADVANCING EUROPE’S VISITOR ECONOMY CEO, European Tourism Association (ETOA)
Tom Jenkins is the long-serving CEO of the European Tourism
Association (ETOA), where he represents the interests of Europe’s tourism suppliers, destinations and intermediaries at a policy and industry level. Since taking on the role in 2003, Jenkins has become a leading voice on destination management,
Caroline Bremner
Maia Omiadze
CLARIFYING GEORGIA’S TOURISM STORY Head, Georgian National Tourism Administration Maia Omiadze was appointed head of the Georgian National Tourism Administration in 2022. With a background in government communications, she has worked to sharpen how Georgia presents itself internationally – culturally rich, geograph- ically-diverse and highly accessible. Omiadze’s focus has been on consistent messaging and stronger alignment with trade partners, giving Georgia a more defined presence across its key source markets.
FORECASTING THE FUTURE OF GLOBAL TOURISM Managing Director, Caroline Bremner Associates A leading authority in global travel intelligence, Caroline Bremner has shaped industry research and forecasting for nearly three decades. After 29 years spearheading travel and tourism research at Euromonitor International, she founded Caroline Bremner Associates, an international consultancy dedicated to future-proofing travel. She delivers sharp, data-driven insight that helps destinations and brands anticipate change, navigate disruption, and seize opportunity, translating complex global trends into strategic direction for the industry. d h b n a t t d
sustainability and the practical realities of managing tourism growth in Europe’s
most visited cities. He is widely respected for bridging the gap between industry, government and communities, advocating for tourism that delivers economic value while addressing pressure on infrastructure, residents and heritage.
communication. By unifying these areas, Alhashmi is helping to
support Ajman’s tourism direction as a heritage-led, community-focused destination, with a clearer profile across regional and international markets.
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