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DR. MANFRED BUSCHE | THE ARCHITECT OF GLOBAL TOURISM EXCHANGE Founder, ITB Berlin A visionary in tourism diplomacy, Dr. Manfred Busche launched ITB Berlin in 1966, laying the groundwork for what would become the world’s largest travel trade show. Recognising the power of convening governments, companies and buyers under one roof, Busche helped professionalise and globalise the travel industry. ITB continues to set the global tourism agenda each year. WILLY SCHARNOW | THE EDUCATION ADVOCATE Co-Founder, TUI AG & Willy Scharnow Foundation for Tourism A pivotal figure in the creation of TUI AG, Willy Scharnow also founded the Willy Scharnow Foundation for Tourism, dedicated to advancing travel education. His vision combined entrepreneurial drive with a commitment to professional development, shaping both the growth of one of the world’s largest tourism companies and the training of future travel leaders. DAVID ATTENBOROUGH | THE STORYTELLER OF THE NATURAL WORLD Broadcaster & Natural Historian Through his landmark documentaries, Sir David Attenborough has inspired millions to value and protect the planet’s wild places. His powerful storytelling has encouraged travellers to seek out ecotourism experiences, support conservation efforts and make conscious choices, influencing the industry toward more sustainable practices and a deeper respect for nature.
CHARLIE LI | CHINA’S TRAVEL CONNECTOR
CEO & Founder, TravelDaily China
Charlie Li is the architect of China's travel tech ecosystem. As the founding investor of TravelDaily.cn, he transformed it into the country's leading platform for travel distribution, marketing, and technology. With nearly 30 years in aviation and online travel, including leadership roles at China Southern Airlines and eLong, Charlie is a sought-after voice at global forums like ITB China and ITB Berlin. His insights connect the dots between Chinese and global markets.
80 | ITB GLOBAL TRAVEL COLLECTION
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