RISING STARS THE TRAVEL TITANS OF TODAY AND TOMORROW
JULIANA KAGWA | CHAMPION OF DOMESTIC TOURISM CEO, Uganda Tourism Board
As the newly appointed CEO of the Uganda Tourism Board, Juliana Kagwa is promoting tourism that starts with Ugandans themselves, encouraging local exploration as a foundation for sustainable growth. Her vision blends national pride with international appeal, spotlighting Uganda as the “Pearl of Africa”.
ADITI BALBIR | ECO-LUXURY
ENTREPRENEUR Founder, V Resorts
CAT JONES | THE CARBON-LIGHT HOLIDAYMAKER Founder, Byway Travel
With V Resorts, Balbir created boutique experiences in rural India that blend luxury with sustainability. Her model supports local communities, promotes regional heritage and attracts global travellers looking for meaningful escapes.
Cat Jones is on a mission to make flight-free holidays the norm. She launched Byway in 2020 – the first-of-its-kind route planner for multi-stop adventures by train, boat and bus across the UK and Europe. Every trip is fully personalised and designed for the joy of the journey, not just the destination. A lifelong car-free traveller herself, Cat has already sent 10,000+ holidaymakers off on low-carbon escapes, earning 95% five-star reviews and B Corp certification along the way.
CHRISTIAN MØLLER-HOLST | THE NET-ZERO NAVIGATOR Founder & CEO, Goodwings
Christian Møller-Holst is transforming business travel with Goodwings, a platform that makes sustainable trips simple. Every booking automatically offsets carbon and comes with transparent emissions reporting, letting companies achieve net-zero travel without hassle. By turning everyday travel into a force for climate action, Christian is setting a new standard for corporate responsibility.
82 | ITB GLOBAL TRAVEL COLLECTION
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