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KOREA The exclusive Korean launch of the Cap- tain Cook High-Tech Ceramic Skeleton in Seoul was the perfect occasion to intro- duce the new brand ambassador, film superstar Ji Chang-wook. The exciting event was an ideal opportunity for regional retailers, key opinion leaders, social media influencers and YouTubers to have a closer look at Rado’s new product lines and meet the friendly actor, singer and highly pop- ular film and screen star, who greeted the many guests and added his signature to the Rado visuals. Rado’s Marketing VP Rico Steiner followed up with a detailed presentation of the new products, topping things off with the unveiling, together with Ji Chang-wook, of the Captain Cook High-Tech Ceramic Skeleton model, a handsome and elegant new version of one of the brand’s flagship timepieces. The new skeleton version features rich olive shades with rose-gold- coloured PVD detailing, a clear view into the intricate workings of the movement,
and a three-row high-tech ceramic brace- let or matching olive-green rubber strap.
The event took place at Le Meridien Seoul where press and media interviews were conducted, followed by a cocktail party after the launch of the new Captain Cook Skeleton, during which hosts and guests socialized and compared notes on the new products.
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