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MALAYSIA Hundreds of fans were on hand to wel- come the South Korean film and screen superstar Ji Chang-wook at the launch of Rado’s new boutique at the Pavilion Mall in Kuala Lumpur. It was the celebrated actor’s first overseas appearance since being signed as a brand ambassador and the sizeable crowd and media teams were present to record the event. After lunch, Ji Chang-wook and Rado CEO Adrian Bosshard entered the mall on a red carpet, with visitors positioned for best view and photo opportunities, along the sidelines. They cheered loudly as the Rado party made its way to the stage in the Centre Court area of the Pavilion Mall. After for- malities, Adrian Bosshard introduced the day’s other big star, the first gold-coloured Rado DiaStar Original with the brand’s groundbreaking new Ceramos™ bezel. The Rado CEO presented one of the new yellow-gold-coloured DiaStar Original time- pieces to Ji Chang-wook, who became the
first official owner of the bright and elegant update of the DiaStar Original. Since its launch in 1972, the watch has remained extremely popular with timepiece lovers. After the model launch at the Pavilion Mall, Adrian Bosshard and Ji Chang-wook moved on to the new Rado Boutique, along with all those loyal fans, for a ribbon-cutting ceremony to mark the official opening of the outlet. Visitors were clearly impressed. The shop features Rado’s unique ceramic experience counter, where guests were introduced to Rado’s signature material.
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