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KOREAN SUPERSTAR JI CHANG-WOOK
Ji Chang-wook is a highly-familiar figure. The multi-talented actor and singer, who started in musical theatre, has starred in media, film and television productions for nearly two decades in his region and abroad, in tandem with the huge popularity of the K-Pop and K-Drama creative genres. His charm and easygoing style have made him a heart-throb to millions of fans, all eagerly awaiting the next episode of his fascinating life, both on and off-screen. At the young age of 37 and with already many awards and nominations to his credit, his dazzling professional career is on track for decades to come. His new ambassadorship for Rado was the perfect occasion to show him around our company headquarters in Switzerland. His
enthusiastic and inquisitive nature made the visit an absolute delight, as our staff explained the many exacting steps through which creativity, ceramic technology and complex production technics are brought together to make one of our stunning Rado timepieces. Ji Chang-wook got to see and touch the parts and at each step, going into a sublime watch such as our Captain Cook, a personal favourite. Enjoy the following pages, as you walk through Ji Chang-wook’s special visit at Rado headquarters as well as his busy media events in Malaysia, Korea and Taiwan, almost as if you were there too, alongside the star.
Dear Reader,
We are very proud to have Ji Chang-wook as part of the Rado brand ambassador family. Rado and Ji Chang-wook are a perfect match. We share the same values and approach in our respective fields of expertise such as precision, passion and dedica- tion. But Ji Chang-wook is much more than a very popular and talented superstar, he is a great fan of the brand and has discovered the technical intricacies of the Swiss watchmaking industry and why Rado has earned its reputation as Master of Materials. This booklet is all about the journey of Rado and Ji Chang-wook. In the following pages, you will discover the international mega events he attended, the beautiful and unique timepieces he showcased and his excursion into the Art of Ceramic and watchmaking. True to the motto of the Rado founders “if we can imagine it, we can make it. And if we can make it, we will!” we look forward to future adventures and projects with Ji Chang-wook.
Best regards,
Adrian Bosshard Rado CEO
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