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RADO HQ Behind every Rado timepiece is a huge coordinated effort, bringing together finely crafted design concepts, cutting-edge materials technology and highly innovative production technics. The final object is fairly small, but it is a bit of a microcosm of count- less strengths and talents coming together. Our second day with Ji Chang-wook was devoted to how those concepts and ideas become an actual high-precision timepiece. A professional screen and stage actor is ideally placed to appreciate how every tiny detail, every gesture, every little element of timing and rhythm, makes the final project a success. Every moment with Ji Chang- wook was an opportunity for Rado CEO Adrian Bosshard and other members of our personnel to see our product through someone else’s eyes and Ji Chang-wook’s many questions added to the process. Throughout the day, the superstar actor was obviously quite comfortable slipping into the various roles, putting on a labcoat and imagining himself at an assembly desk or closely inspecting a movement to see its operation. Our CEO explained many of the steps involved in watchmaking and shared intriguing details about this fascinat- ing world. The atmosphere was inquisitive and professional but also very congenial,
throughout the visit and with the various Rado staff teams.
A state-of-the-art automatic timepiece such as the Captain Cook Skeleton involves a massive number of steps and processes, to go from Rado high-tech ceramic powder, through injection moulding, sintering and finishing, meticulous assembly and testing, inspection and of course, marketing and making the miracle known to the world at large. It was obvious that Ji Chang-wook took it all in stride, and Rado is proud to say that the entire visit was an absolute success. “The box-shaped sapphire crystal is a work of art,” said Ji Chang-wook, as he carefully put it under the light.
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