Xxxxxx Energy Voices: leading through volatility
Xxxxxx Energy Voices: leading through volatility
Energy Voices Energy's pivot to pragmatism
You don’t do business with a brand you don’t know, You need to make the brand visible, and you need to
make it respectable, trusted, and credible.
Proof, not promises, is emerging as the sector’s defining advantage.
Rita Álvaro Dias, Deputy Director of Global Brand, EDP
T he closest word to brand, the synonym, is reputation.” For Rita Álvaro Dias, Deputy Director of Global Brand at EDP, that’s not a slogan. It’s a strategy. “You don’t do business with a brand you don’t know,” she says. “You need to make the brand visible, and you need to make it respectable, trusted, and credible.” In a market where politics shift, timelines stretch, and public confidence is fragile, managing reputation has become a strategic imperative.
Will Bosanko CEO, EMEIA, Brandpie
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Brandpie Energy - Issue 05
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