Making the invisible, visible
Making the invisible, visible
Authenticity for HS Orka means showing real people, in real places, doing real work.
That is why film and photography matter more than ever. Not as outputs, but as drivers of belief. Used with intent, visual storytelling does something harder than explanation. It turns scale into something human and builds confidence without leaning on hype. Authenticity starts with proximity Authenticity is not a style but a choice. Real photography captures real people, in real places, doing real work. It resists polish for polish’s sake. In a sector under scrutiny, that restraint matters. For HS Orka, the challenge was not to explain the technology. It was to show what it gives back. Authenticity meant starting with people, not infrastructure. We chose to feature HS Orka employees at work and in own communities, shot on location across Iceland. Showing real places, conditions, and weather. Iceland appears as it is lived, not as an idealized, camera-ready version. The stories focus on individuals and the role they play in everyday life, showing how energy supports communities rather than dominates them. Employees are not presented as corporate spokespeople, but as neighbors, contributors, and custodians of the places they live and work. The result feels grounded and human. It's less about energy as an industry, and more about energy as service.
SLB faced an additional challenge: scale – a global business can easily become abstract. The answer was to go closer and show their impact on the industry. Photography was shot on location across regions, featuring employees alongside partners and clients to show how local teams operate within their communities. The images reflect how
For SLB, photography was shot on location across regions, featuring employees alongside partners and clients to show how local teams operate within their communities.
In energy, differentiation does not come from dramatic visuals or louder narratives. It comes from consistency and ownership over time.
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Brandpie Energy - Issue 05
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