Making the invisible, visible
Making the invisible, visible
Consistency compounds. The brand stops needing explanation. It starts to feel familiar and credible on sight.
family, moving between work and home – the films show what it means to be part of HS Orka, told through employees’ own voices, and why that work matters beyond the job itself. The brand film builds on this by bringing HS Orka’s idea of Respectful Innovation to life. Not as a slogan, but as something tangible and human, showing how belief shows up in practice for both internal and external audiences. The same principle shaped the EVP film for OneSubsea. We went on location for four days, including two days in Oslo, filming employees in their real working environments. Time on the ground allowed space for honesty. No scripts. No shortcuts. Just people speaking for the business they are helping to build. This brings warmth and transparency to a sector often perceived as distant or technical, reminding audiences that energy is built, maintained, and advanced by people. Trust that builds over time Trust is not created in a single moment. It is shaped through repetition, recognition, and consistency. Film and photography play a quiet but powerful role in that process. Over time, they help energy businesses become familiar rather than abstract. They show how organizations behave, not just what they claim, and allow audiences to build confidence gradually, on their own terms. In a sector where trust defines the future, that is value that endures.
The images were designed to align. Beauty mattered, but meaning mattered more.
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Brandpie Energy - Issue 05
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