Editor's letter
Editor's letter
L ast issue, we called on leaders to reset what leadership looks like. To choose momentum over drift. Many did. Today, the road ahead has shifted. The energy transition is not reversing. But it is recalibrating. Energy companies are no longer just transition actors. They are infrastructure stewards in an era of rising demand. Capital is more disciplined. Innovation is under greater scrutiny. AI promises productivity, but demands proof. Culture can unlock performance, but only if focused. Brand creates advantage, but only if credible. Momentum now meets reality Because once you commit to driving forward, you encounter two forces: the drivers accelerating progress and the dilemmas testing leadership. Resetting leadership was the first act. Sustaining momentum is the real test. Throughout this issue, you’ll hear from leaders confronting these tensions directly, turning brand into a growth engine, using culture as a performance lever, and bringing clarity to volatile markets. A consistent truth emerges: in uncertain times, clarity and trust are the ultimate drivers. And conviction is the differentiator. The next chapter of the transition won’t be shaped by those who avoid tension but by those who harness it. As you turn the page, consider: what is truly driving your business forward? And which dilemmas require decisive leadership now? Welcome to issue five. Drivers create momentum. Dilemmas demand judgment
Will Bosanko CEO, EMEIA, Brandpie will.bosanko@brandpie.com
The energy industry has never lacked ambition. What it wrestles with is complexity. Beyond the reset
"The energy transition is not reversing. But it is recalibrating."
Brandpie Energy - Issue 05
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