To Our Fellow Cattle Producers: What a time to be in this industry. The smallest cow herd in 60-plus years has been recorded. And yet we are still able to produce and fulfill beef demand for feeding our country and the world. Incredible genetic inroads have allowed us to advance production efficiencies and gains. But there’s a little more to it, though, than just straight up genetic-driven capabilities.
Some areas of cattle production will always be foundational—and that’s not just me being old-school. For this all to work, we think the starting and ending place is an animal that is good dispositioned, structurally correct, and eye-appealing. And that animal must deliver performance, yes, but also be matched to the resources each producer has available.
We are darn proud of this year’s offering. There’s a lot of bull data in here, as there should be. But it’s also just one of the tools for making informed decisions. EPDs and genetic profiles all have very positive uses, no doubt about it. But here’s the thing. The wife’s eyes start to glaze over at some of the intel, and I’m not sure she’s the only one. She sorted and brought the bulls up the chute line when we took scrotals. Her comment was, what a great group of bulls to work. Docility, like some of the other numbers, don’t always match up to the predictions. Again, we go back to tools. Definitely use them, but with discernment—just like you don’t use a framing hammer for doing trim work. That’s about it. We remain focused on quality, combined with maintaining balance across the board, with close attention to the traits that keep your operation profitable. The bulls in this catalog are that and more. Thanks for looking, thanks for your interest, and thanks for your role in being part of the greatest job in the world: raising good cattle.
Chuck
Mark
Katie
Jack, Emily, & the kids
May 2, 2025 at Hub City Livestock, Aberdeen, SD | 1
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