The Wedge November 2018

STOP SELLING, AND START WINNING!

BOOK REVIEW: ‘THE WEDGE’

Go to Amazon.com and do a quick search for sales books. You’ll get over 100,000 to choose from. With that being the case, why would you want to read “The Wedge”?

the prospect to discover they are being underserved by the incumbent agent without you ever having to say anything bad about them. And, simultaneously, the prospect discovers how good you are without you having to tell them. This psychological formula has been proven to work thousands and thousands of times over the past 21 years to help you Win — not sell, not quote. None of those 100,000 books on Amazon.com show you how to deal with the Power of the Incumbent Agent — ZERO. It takes the burden off trying to sell “better price” and “better coverage” (something the incumbent agent can easily match when they get the last look …) and puts the burden on your “proactive” service as the primary differentiation. If you are tired of your buyer telling you, “I like what you brought me, but there just wasn’t enough difference to justify making this change. Get back with us next year …”

If you want to improve your ability to find pain outside of price and coverage gaps ...

If you are tired of the incumbent agent getting the last look and matching your price …

Get “The Wedge: How to Stop Selling and Start Winning.”

The answer is simple.

It will change how you sell.

Those books will teach you how to sell. They’ll teach you how to build relationships, how to ask probing questions, and how to qualify your prospect. But, they don’t teach you how to WIN. They don’t teach you how to Drive a Wedge between your Prospect and the Incumbent Agent. Here’s a simple truth: In the insurance business, there is always an incumbent agent. And, for you to get hired, you have to get the incumbent agent fired. The buyer of insurance doesn’t need two agents. For you to Win, the incumbent must lose.

It will change how you get paid for the rest of your life.

To learn more about “The Wedge: How to Stop Selling and Start Winning” and to get your own copy (or a copy for someone else who can benefit from its insight), go to TheWedge.net/books .

5 - 'The Wedge' books for $175 thewedge.net/5books 10 - 'The Wedge' Books for $335 thewedge.net/10books

Special offer expires 12/31/2018. (Offer not valid with promo codes)

If you want to improve your ability to Win business, not just quote it …

“The Wedge” takes you through a psychological formula, a way to ask questions that gets

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