The Neuroscience Of Innovation: How Your Brain Limits Creativity BY SUSAN ROBERTSON Several neuroscience principles limit our ability to creative- ly solve problems and generate innovative ideas. Under-
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standing some of these principles can help you optimize your creative thinking and innovation processes. 1. While your whole brain is work- ing all the time, there are serious energy constraints. The brain stores no fuel and running on empty de- grades performance significantly.
Susan Robertson
Thus, it needs frequent breaks from high energy usage. One of the places you experience this brain energy constraint most acutely is during the brainstorming phase. It’s a fast and furious pace of generating ideas, potentially for a long time. Leaders have always known that taking breaks from ideation makes for better results, and this neuroscience principle is obviously why. However, it’s also important to help people understand they actually need to take a brain break, and to have the willpower to do it (instead of checking email or doing other work during the “break”). To help them, plan a little “en- forced fun.” This can be things like group juggling, kid-like games or songs or an impromptu dance session. You’ll notice many of these activities have a physical element. This physicality also helps with restoring some energy for the intensive brain work.
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Another energy-enhancing tip: feed people. A growling stomach is not conducive for maximum output of ideas. Be sure to feed them satisfying food—not just sweets. Offer nuts, cheese, veggies or fruit. Oh, you can offer sweets too—but always make sure there’s some more sustaining fare, as well. 2. The brain naturally limits System 2 thinking. Your brain has two types of thinking: • System 1 (Fast): is the “easy” type of thinking that we use most of the time. It’s intuitive and automatic. So, obviously, it’s also energy-efficient. • System 2 (Slow): is thinking that requires more deliber- CONTINUED ON PAGE 22
reconditioned) can help you achieve a more perfect union of production and pro ts.
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