Neuroscience Of Innovation (CONT’D FROM PAGE 22)
Remaining vigilant about these neuroscience-based barriers can help you dramatically improve your creative thinking and your innovation processes. Susan Robertson empowers individuals, teams, and orga- nizations to adapt to change by transforming thinking. As an instructor on applied creativity at Harvard, she brings a scientific foundation to enhancing human creativity. To learn more, visit https://susanrobertson.co/ Report: Skills Gap Could Leave 2.1M Jobs Unfilled By 2030 One of the main challenges facing our industry is work- force development and closing the skills gap. A U.S. man- ufacturing skills gap could leave as many as 2.1 million jobs unfilled by 2030, according to a report by Deloitte and the Manufacturing Institute. “The manufacturing industry net- ted a loss of 578,000 jobs during the pandemic, a figure that represents nearly six years of gains, and yet, at any given moment, nearly 500,000 jobs have remained open in manufacturing,” according to the report. PMMI U is PMMI’s education initiative that works to de- velop and educate the current workforce as well as sup- port the manufacturing industry’s fight for talent by offer- ing resources to attract and retain the future generation workforce. Visit pmmi.org/workforce for more.
Whenever people are faced with new information, they use it to only slightly refine -- not completely rethink -- their existing models/beliefs/hypotheses. Rarely do we assume new data means our existing beliefs might actually be wrong. Instead, we make only incremental and minimal ad- justments to our existing beliefs; the least possible change in our thinking that will account for the new data. Further, the more experience you have in a subject, the more of these existing assumptions you have about it. You are likely not even aware of all these embedded assump- tions; many of them are so ingrained in your thinking that it wouldn’t occur to you to question them. They are pre- sumed to be fact -- if you even consciously recognize that you have these beliefs. Obviously, to reach truly breakthrough insights and ideas, you must go beyond incremental thinking. To get there, we need to consider the possibility that our view of the world (or the market, or our product category, etc.) might need shaking up. Given that our human tendency is to retain existing mental models, you need to consciously be doing things to help you and your team break out of this natural limitation on new thinking. Our brains are constantly making short cuts, mostly in the interest of conserving energy. As a result, your brain will subconsciously limit your thinking in ways you’re not aware of, unless you consciously and actively manage it.
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