FOOD FORWARD
are more open to trying new foods,” and 83% are “very interested in products specifically marketed as supportive of their needs on these drugs”, according to
ADM Outside Voice. Why does it matter?
Pulses, being rich in fiber and protein, are perfectly positioned to meet these needs. They naturally help with GLP-1 secretion, eliminating cravings and providing prolonged fullness , which presents an exciting new opportunity for pulses and pulse-based products to be marketed as supportive of GLP-1 users' dietary needs. As the report asks, “why aren’t plant based protein brands taking advantage of this knowledge? There is a golden opportunity to promote sustainable wellness and tap into the Ozempic halo.” LONGEVITY AND HEALTHY AGING Eating to live longer is highlighted as a top
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