FOOD FORWARD
than the ‘or’ factor of food substitutions, noting that “Tech entrepreneurs approached the category as a zero-sum game; this instead of that. A blended approach could offset scalability issues while introducing consumers to a novel ingredient in a more familiar way and provide that needed transitional step.” Why does it matter? Pulses offer a natural, minimally processed alternative to processed plant-based products, an opportunity to promote them as versatile protein sources that align with both health and environmental concerns and can be easily incorporated into meat products to provide “stealth health”. BREAKTHROUGH SEED GENETICS It’s no secret that gene editing and seed technology have been suffering from somewhat of an image crisis. The Nourish
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