Pulse Forward 14 | USA's big bet on beans

FOOD FORWARD

Factor in the U.S. consumer

Some figures on plant-based food retail reveal the state of affairs in the North American industry… And offer a few lessons on attracting one of the most appetizing markets in the world.

BY MARIANA FUSARO 4 MINUTE READ

$8.1 BILLION. The U.S. retail market for plant-based foods hit that value last year - a substantial growth from the $3.9 billion valuation in 2017, when the Good Food Institute (GFI) began tracking sales in the country. The main drivers for that growth? Continued innovation - and

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