FOOD FORWARD
FOOD FORWARD
signal a seismic shift in agricultural priorities. Despite this, few companies have made the link between the benefits of regenerative agriculture and those of pulses. Clearly, for the entire pulses value chain, this presents an unprecedented opportunity to expand production and increase consumption. The only thing missing is to raise awareness across both the public and private sector about the cataclysmic role pulses can play in the regenerative revolution. While transitioning to regenerative practices can be challenging, carbon programs like Viterra’s provide crucial support, offering resources and incentives to facilitate the shift. By embracing and promoting regenerative practices, pulse producers can position themselves as leaders in sustainable agriculture. This not only aligns with global environmental goals but also opens new markets and
increases demand for pulse crops. New trade flows can also be created to incentivize supply – Brazil’s recent, highly successful foray into black matpe exports to India is a testament to this. PIVOTAL TIMES The convergence of regenerative agriculture trends and the natural benefits of pulses represents a unique moment in time for the industry. By increasing production and promoting the role of pulses in sustainable farming systems, the industry can meet growing demand, contribute to global sustainability goals, and secure a prominent place in the future of agriculture. The time for pulses to shine in the regenerative agriculture movement is now – seizing this opportunity could transform both the industry and global agricultural practices for generations to come.
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