FOOD FORWARD
investment - in products that entice mainstream consumers by mimicking the taste and texture of their animal counterparts. $394 MILLION. Online sales of plant- based foods, representing 6.8% of market share, outpaced animal-based food purchases on e-commerce platforms in 2023. SIX IN 10 U.S. households bought plant-based foods last year. EIGHT IN 10 plant-based consumers are maintaining or increasing their purchases in 2024. 95% of the households that bought plant-based meat and seafood also bought animal meat.
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