THE BIG PICTURE
Chandrashekhar recommended sending consignments of the bean to India for testing and research. IBRAFE has taken product and market research seriously, working to understand the needs of the market they’re targeting. "Since 2018, IBRAFE has been studying the Indian demand versus possibilities of Brazilian supply. In our case study, we concluded that we can most easily increase production of the carioca," explains Najla Souza of IBRAFE. "Having made a big effort to attend specific demands in the Indian market for mung bean, black matpe, and now pigeon peas, we are looking forward to building reciprocity and creating an acceptance of the bean consumed almost exclusively in Brazil – the carioca, which we are calling the Brazilian Rajma." Rajma is the common name for a kidney
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