9-9-24 New Media Kit RHJ 2024 -25 FINAL1

Media Kit 2024-2025

1

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Who We Are

Rental Housing Journal produces a variety of national and regional print and digital journals, resource guides, websites, newsletters, research studies, content marketing and other marketing and graphic services to the property-management and real-estate-investing industries. Working with leading national and local industry associations, educators and writers, RHJ is among the most well-read and respected sources for news, information and best practices for America’s property managers, landlords, apartment owners and real estate investors. Our print and digital publications are delivered each month to more than 60,000 rental-housing professionals. These professionals include property-management companies, property owners, landlords and maintenance personnel. Our print publications primarily focus on the Western states of Washington, Oregon, Utah and Arizona, while our digital reach is nationwide. Our website at www.RentalHousingJournal.com is updated daily with breaking news, trends, and other valuable insights for owners and operators of multifamily facilities. We also offer targted digital marketing opportunities through our newsletters, e-blasts and other products.

2

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Our Publication Lineup

VOL. 1, NO. 3

2024 OREGON/WASHINGTON RESOURCE GUIDE

Rents Forecast to Rise in ’25 and ’26

OREGON & WASHINGTON RESOURCE GUIDE 2024 A GUIDE TO WHAT MULTIFAMILY PROPERTY OWNERS AND LANDLORDS NEED, WHEN YOU NEED IT! Published by Rental Housing Journal

ALSO INSIDE: • Portland Apartment Market Mid-Year Summary 2024 • Using Your Rental Criteria Most Effectively • Top 20 Most-Competitive Rental Markets • Plus Trends, Stats, Tips and More

in Association with the Metro, Valley and On-Site Editions www.RentalHousingJournal.com

www.RentalHousingJournal.com

1

© Rental Housing Journal, LLC. All rights reserved.

3

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

www.RentalHousingJournal.com

Audience snapshot

 Female

 Male

40%

30%

44%

20%

56%

10%

0%

18-24

25-34

35-44

45-54

55-64

65+

Our print and digital publications are delivered each month to more than 60,000 rental-housing professionals.

4

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Newsprint ad options and sizes

Mechanical specs Margins & bleed: For live area, please allow .25” margin from all edges. For full-page and centerspread ads, please also include .125” bleed area. Formats accepted: Print-quality PDF or full- size/high resolution (300dpi or greater) JPG or PNG Color space: CMYK only. Do not use RGB or PMS spot colors. Ad design: $250 (add $125 for centerspread design) Any images and graphics/ logos supplied by client must be high-resolution (300dpi or greater). Cost includes two rounds of editing by client. Changes required thereafter (including rebuilding high- resolution logos) will be billed at $125 per hour, with a 1-hour minimum.

AUGUST 2024

$2.95 WHAT’S INSIDE:

UPCOMING GENERAL MEMBERSHIP MEETINGS:

TOPIC: Overview of RHA Leases & Forms • OREM — 11 a.m. - 1 p.m. Aug. 13, 2024 •

4. Where are the Most Competitive Rental Markets? 6. Rents Forecast to Rise in 2025 and 2026 6. Do New Luxury Apartments Bring Lower Rents for All? 7 . Zillow Can’t Tell You This: The Insurance Secret Every Property Owner Needs to Know

2. Chair’s Message: Utah is a Great Place to Operate Rental Housing - Let’s Keep it That Way 2. Ask an Attorney: Tenants at Odds: What to Do When One Wants Out With a Claimed Disability 3. Director’s Message: Using Economic Data for Informed Decisions in Rental Property Management

GOOD LANDLORD CLASSES 9 a.m. - 1 p.m. Sept. 6, 2024 230 W. Towne Ridge Pkwy. #175 Sandy, UT 84070

CEDAR CITY — 11 a.m. - 1 p.m. Aug. 15, 2024 ST. GEORGE — 1 p.m. - 3 p.m. Aug. 15, 2024 LOGAN — 1 p.m. - 3 p.m. Aug. 20, 2024

• • • • •

SANDY — 7 p.m. Aug. 27, 2024 OGDEN — 7 p.m. Aug. 28, 2024 OREM — 7 p.m. Aug. 29, 2024

www.rentalhousingjournal.com • Rental Housing Journal, LLC

Official Publication of The Rental Housing Association of Utah – Utah’s Leading Advocate for the Rental Housing Industry 801-487-5619 – www.RHAUtah.org

The Benefits of Regular Property Inspections

Regular property inspections are an important component of effective property management. For rental property owners and property anagers in Utah, understanding the benefits and procedures for conducting these inspections can lead to enhanced property value and improved tenant satisfaction. Here’s why and how to conduct regular inspections, and what Utah’s specific regulations mean for you. W hy D o R egulaR P RoPeRty I nsPectIons ? 1. Maintaining Property Value: Regular inspections help identify maintenance issues early before they escalate into costly repairs. By addressing problems early, rental housing operators can preserve the property’s value and avoid things snowballing into bigger issues. 2. Improving Tenant Satisfaction: Regular inspections demonstrate that the rental housing operator is attentive and responsive to the property’s condition. Tenants appreciate a well-maintained rental unit and prompt attention to issues, which can lead to better tenant retention and a better landlord-tenant relationship. 3. Reducing Maintenance Requests: With regular inspections, rental housing operators can address potential issues before tenants even report them. This preventative approach potentially minimizes the need for emergency repairs and allows for smoother scheduling with contractors. h oW to c onDuct I nsPectIons 1. Understand Utah’s Notice Requirements: In Utah, the statute requires rental housing operators to provide at least 24 hours’ notice before entering a rental unit unless modified by contract. However, if the contract modifies this requirement, rental housing operators can enter without 24 hours’ notice. This modification is designed to create a better tenant experience by allowing quicker responses to maintenance requests. 2. Communicate with Tenants: Clearly communicate the inspection schedule and procedures to your tenants. Make sure they understand the purpose of inspections and how it benefits them. This

5. Document Everything: Keep detailed records of inspections, including dates, findings, and any actions taken. This documentation is valuable for tracking property conditions and addressing any disputes that may arise. c onclusIon Regular property inspections are an investment in the long-term success of rental property management. By adhering to Utah’s legal requirements and lease terms, rental housing operators can effectively maintain their properties, ensure tenant satisfaction, and streamline maintenance processes. Clear communication and professional handling of inspection procedures will help create a positive rental experience for everyone involved.

transparency helps build trust and minimizes any potential friction. 3. Follow Legal and Contractual Guidelines: Adhere to the notice requirements specified in the lease agreement. If your lease allows for entry without advance notice, ensure tenants are aware of this provision. If your lease does not include such modifications, respect the 24-hour notice requirement to avoid legal complications. 4. Handle Pushback Professionally: If tenants express concerns about inspection access, remind them that restricting access to the rental housing operator, their employees, or service providers for repairs constitutes a lease violation. Explain that failure to comply with access requirements may result in a 3-day comply or vacate notice, as stipulated in the lease agreement.

Toddler’s Running Irks Downstairs Tenant B y H ank R ossi

Dear Landlord Hank: Our upstairs tenant has a young kid, around 2 years old,

who runs around on the wood floor at random hours of the evening and into the night. The older downstairs tenant

says this wakes her up. She has asked the upstairs tenant a couple of times about this issue, but the problem persists, and now she is calling us. We realize little kids run and play and understand it is loud on wood floors. Any suggestions on solving this problem? — Landlady Eileen Hi, Landlady Eileen: This is a touchy subject, as babies run and fall down and make noise. If the flooring is all solid surface, you See ASK HANK on Page 5

CENTERSPREAD 20.75 x 15.325” + .125” bleed

FULL PAGE 10” x 15.325” + .125” bleed

QUARTER PAGE VERTICAL 4.9” x 7.625”

QUARTER PAGE HORIZONTAL 10” x 3.825“

HALF PAGE HORIZONTAL 10” x 7.625”

HALF PAGE VERTICAL 4.9” x 15.325”

5

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Newsprint ad rates

NEWSPAPER AD SIZE Full page inside Inside front cover/ inside back cover

(RATE PER ISSUE AT FREQUENCY:)

1x $1,490

12x $1,400

3x $1,460

6x $1,430

$1,890

$1,800

$1,860

$1,830

Back cover

$1,995

$1,905

$1,965

$1,935

Centerspread

$3,225

$2,995

$3,125

$3,025

Half page

$1,065

$999

$1,045

$1,025

Quarter page

$865

$770

$835

$805

SPONSORED CONTENT

(PER ISSUE)

$1,225

≤500 words with company logo and 1 image (half-page equivalent)

$1,795

500-900 words with company logo and 1-2 images (full-page equivalent)

6

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Magazine ad options and sizes

HALF PAGE VERTICAL 4.025” x 10.875” + .125” bleed

CENTERSPREAD 16.725 x 10.875” + .125” bleed

FULL PAGE 8.375” x 10.875” + .125” bleed

THIRD PAGE VERTICAL 4.525” x 4.625”

QUARTER PAGE VERTICAL 3.525” x 4.625”

THIRD PAGE HORIZONTAL 6.875” x 3.025

QUARTER PAGE HORIZONTAL 6.875” x 2.275”

HALF PAGE HORIZONTAL 6.875” x 4.625”

7

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Magazine ad rates

Mechanical requirements Margins & bleed: For live area, please allow .25” margin from all edges. For full-page, centerspread and half-page vertical ads, please also include .125” bleed area. Formats accepted: Print-quality PDF or full-size/ high resolution (300dpi or greater) JPG or PNG Color space: CMYK only. Do not use RGB or PMS spot colors. Ad design: Any images and graphics/ logos supplied by client must be high-resolution (300dpi or greater). Cost includes two rounds of editing by client. Changes required thereafter (including rebuilding high-resolution logos) will be billed at $125 per hour, with a 1-hour minimum. Deadlines: Call 480-720-4385 for details.

MAGAZINE AD SIZE

AD DESIGN $250

(RATE PER ISSUE AT FREQUENCY:)

4x

1x $4,475

2x $4,405

Full page inside

$4,295

Inside front cover/ inside back cover

$250

$5,675

$5,605

$5,475

Back cover

$250

$6,125

$6,065

$5,985

Centerspread

$375

$7,725

$7,655

$7,565

Half page

$250

$3,195

$3,155

$3,095

Third page

$250

$2,880

$2,845

$2,795

Quarter page

$250

$2,595

$2,565

$2,525

SPONSORED CONTENT

(PER ISSUE)

≤250 words with company logo and 1 image (half-page equivalent)

$3,495

250-450 words with company logo and 1-2 images (full-page equivalent)

$4,725

8

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Website advertising opportunities

Ask us about our other digital options, including Programmatic Marketing, Event

LEADERBOARD 728 pixels x 90 pixels

Targeting and Geo-Fencing.

DISPLAY AD

300 pixels x 250 pixels

SPONSORED CONTENT

9

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

www.RentalHousingJournal.com

Digital ad rates

DIGITAL AD OPTION

COST

COMMITMENT

ADDITIONAL DETAILS

Leaderboard

$1,500/mo

3-month minimum

Client provides click-through URL

Display ad

$1,000/mo

3-month minimum

Client provides click-through URL

Sponsored content (500 words)

$1,500/mo

3-month minimum

Appears alongside news; must be educational and helpful rather than overly promotional. Links to sponsor site. Labeled as “sponsored.” Appears alongside news; must be educational and helpful rather than overly promotional. Links to sponsor site. Labeled as “sponsored.”

Sponsored content (300 words)

$1,000/mo

3-month minimum

Newsletter sponsorship

$1,500/mo

3-month minimum

Runs 2x per month with in-column image (160 pixels wide) and text to link to advertiser URL.

Targeted e-blast

$3,000/send

Measurable results: campaign performance, specific links clicked, real-time tracking, same-day deployment, bot-free guarantee

10

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

The Oregon & Washington Resource Guide is an annual publication featuring a directory of businesses, associations, and service providers focusing on multifamily property management and ownership in the form of listings and prominent display advertisements. Annual Resource Guide

A printed copy is mailed with copies of Rental Housing Journal Metro, Valley and On-Site editions.

In addition, listings are featured in our online directory at www.RentalHousingJournal.com.

Example of inside facing pages in the print edition showing listings opposite a full-page black & white ad.

All color ads (midfold section, inside front cover, inside back cover, and back cover) are printed edge-to-edge.

11

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Resource Guide ad rates

Mechanical specs Margins & bleed: For live area, please allow .25” margin on all sides. For all color ads, please also include .125” bleed area. full-size/high resolution (300dpi or greater) JPG or PNG Color space: CMYK only. Do not use RGB or PMS spot colors. Ad design: $250 Formats accepted: Print-quality PDF or Any images and graphics/ logos supplied by client must be high-resolution (300dpi or greater). Cost includes two rounds of editing by client. Changes required thereafter (including rebuilding high- resolution logos) will be billed at $125 per hour, with a 1-hour minimum.

AD TYPE

RATE $3,000

SIZE 5.125” x 8.25” + .125” bleed on all sides

Inside front cover - color (premium position)*

$1,999

5.125” x 8.25” + .125” bleed on all sides

Inside back cover - color (premium position)*

$2,299

5.125” x 8.25” + .125” bleed on all sides

Back cover - color (premium position)*

$1,999

5.125” x 8.25” + .125” bleed on all sides

Full page inside - color (premium midfold section)*

$849

4.125” x 7”

Full page inside - black & white

$395

4.125” x 2.5”

Single listing (text with logo)

$199

4.125” x 2.5”

Additional listings (each)

* All color ads include 2 single listings at no charge Color ads are printed edge-to-edge, while inside black & white ads are inset from page edges.

12

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Contact us today to learn how we can help you reach your target market! Terry Hokenson Vice President / Sales

480-720-4385 or 503-922-2899 Terry@RentalHousingJournal.com

As VP of Sales for Rental Housing Journal’s family of publications, Terry Hokenson has built a proven track record of success in sales and marketing, plus knowledge and experience with the multifamily industry for more than 10 years. You can meet Terry in person each year at the Spectrum Trade Show in Portland and the Trends Trade Show in Seattle. Drop by and say “hello!”

13

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Learn more at www.RentalHousingJournal.com

14

© Copyright 2024, Rental Housing Journal, LLC. All rights reserved.

www.RentalHousingJournal.com

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14

www.rentalhousingjournal.com

Made with FlippingBook. PDF to flipbook with ease