HOUSINGNEWS REPORT
SECTION TITLE
SPLITTING THE ATTOM
ELEVATING REAL ESTATE DATA TO THE CLOUD
BY RICHARD SAWICKY CHIEF DATA OFFICER, ATTOM DATA SOLUTIONS
Harnessing the power of the atom was a historic event in world history. While the use of atomic energy is debatable and the pursuit of clean fusion remains elusive, the fact is splitting the atom was a game changer – unleashing exponentially larger energy potential than ever before possible, as well as the promise of a whole new frontier of innovative possibilities. Cloud technology has brought the same game changing possibilities to data analytics by offering unprecedented on-demand computing power and storage capacity to a wide range of users.
Having access to a dynamic data platform will be essential to keep up with the onslaught of data from old and new sources. The scope of data required to obtain timely, deep insight in today’s housing industry is expanding: Like the physical universe, the digital universe is large – by 2020 it will contain nearly as many digital bits as there are stars in the universe. It is doubling in size every two years, and by 2020 the digital universe – the data we create and copy annually – will reach 44 zettabytes, or 44
trillion gigabytes. – Digital Universe Study by IDC (https://www.emc.com/leadership/ digital-universe/2014iview/executive- summary.htm) This proliferation of data generation is fueled by both traditional real estate documents and tax authorities as well as more recent entrants to the scene: Internet of Things (IOT) sources as well as numerous third-party sources, national and local levels of government, environmental and administrative data such as permits and local use rules
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JULY 2017 | ATTOM DATA SOLUTIONS
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