Merlin Law Group - November 2019

813.229.1000 • M erlin L aw G roup.com 777 S Harbour Island Blvd. • Ste. 950 Tampa, FL 33602

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PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

Inside An Attorney’s Journey 1

Solution from pg. 3

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Execution Is Greater Than Strategy

Arson of Vacant House: Covered Fire Loss or Excluded Vandalism?

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Events

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Is Going Green Good Business?

How to Get Rich Without Hurting the Planet

As awareness about the global impact of climate change rises, consumers have started to vote with their dollars for companies that offer greener, more sustainable products and practices. Slowly, that groundswell has caused businesses to shift their priorities and take steps to track and reduce their environmental impact. But long before the green movement began in earnest, there was Ray Anderson — one man who decided to flip the script. In 1994, Anderson was 60 years old, the CEO of the modular carpet company Interface, Inc., and no more environmentally aware than his contemporaries. But when his customers started asking about the environmental impact of his carpets, he dropped into the rabbit hole of environmental research and emerged a changed man. He had a new goal for his $1 billion company: It would take nothing from the earth that the planet couldn’t replace. In 2009, Interface created and sold over 83 million square yards of carpet without negatively impacting the planet or losing revenue. Anderson chronicles

his journey from point A to point B in his book, “Business Lessons from a Radical Industrialist.”

According to Inc. magazine, Anderson, who passed away in 2011, was considered “the greenest CEO in America.” His company mastered sustainable innovation, and its patents, products, and processes are revealed in his book, which is as much a guide for entrepreneurs of the future as it is for those of the present. One reader on Amazon reviewed the book as “Inspiring,” writing, “If only the world had more Ray Andersons. The fact that he turned a company reliant on the use of petrochemicals for the production of its core product into [a company] with sustainability as its core ideology and was able to improve his profits is outstanding. Any and every company can learn something from this book.” If you’re trying to lessen your business’s impact on the planet and tap into a market of environmentally conscious consumers, “Business Lessons from a Radical Industrialist” is the place to start.

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