he used in understanding, interpreting and analysing them in order to help readers understand the various arguments presented in the book. The review also discusses crucial intersections with similar theses within a broader context, and explores the different current and future impacts of digital media on individuals, societies and entities. However, it attempts to identify the cognitive gap in the book itself and the aspects that can be explored in future studies. Keywords: Digital Media, Analogue Media, Digital Transformation, Media Effects, Digital Determinism, Inevitability of Influence .
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